Report
to:
from:
date:
subject:
headline
neutral - factual language, formal register
Introduction
The aim of this report is to point out/ to compare …
The aim tries to show that
The report is intended to
Findings
The graph describes
The most obvious
In other words
According to
Generally speaking
Considering …
passing over to the drawbacks
Recommendations
I would therefore recommend/suggest
It is recommended that …
Based on the findings of this report
Conclusion
In conclusion
To summarise
connectors
beyond
predominantly
on the other hand
otherwise
conversely
in spite of
first, second, …
especially
in particular
in addition
certainly
Therefore
Due to
as a result
consequently
equally
comparable
besides
furthermore
additionally
B2 words
predominant/ly überwiegend
occasionally möglicherweise
in handy nützlich
vital, essential wichtig
genuinely echt, wirklich
revisit überdenken
reinforce verstärken
blend bereinigen
honed verfeinert
passing over übergehen
evoke feelings hervorrufen
abundantly reichlich
to equate gleichstellen
to squander verschwenden
engender verursachen
plethora eine Fülle von
cutting edge top aktuell
Corporate social responsibility
CSR is an ethical management, aiming to integrate social, economics and environmental concerns + consideration of the human rights.
social:
Ø education
Ø human rights
Ø social equity
economy:
Ø stakeholder
Ø shareholder
Ø employee
Ø profit
Ø to benefit
environmental:
Ø resources
Ø sustainability
Ø pollution
Ø renewable
Ø biodiversity
advocates Beführworter
objection Einwand
Management styles
autocratic manager
sets high standards
motivation by threats
decisions without taking other opinions into account
high decision-making power
democratic manager
delegate authority to staff
are open to other's opinion
involve employees in decision making progress
less decision-making power -> need majority
consultative manager
use brainstorming sessions to get new ideas
asks for opinions from staff
get/want feedback from staff
make final decision after consulting with employees
laissez-faire manager
give complete freedom to the staff
have only few managerial tasks
need good employees to succeed
intimidating einschüchternd
intentional beabsichtigt
mindset Denkweise
to exert ausüben
public-good centric gemeinwohl-orientiert
dismissive respektlos
to stand one's ground sich behaupten
bold mutig
to empower befähigen, ermutigen
supervise überwachen
foreign word Fremdwort
to clarify sth. etwas erklären
Company
inquiries Anfrage
personnel Personalabteilung
purchasing EInkaufsabteilung
R+D Research and Development
construction side Baustelle
criterion Kriterium
wholesaler Großhändler
retailer Einzelhändler
supplier Lieferant
curriculum Lehrplan
surrendering abtreten
align koordinieren
pay rise Gehaltserhöhung
contractor Vertragsnehmer
to net Netto verdienen
mortgage Hypothekarkredit
conformity Einheitichkeit
vacancy freie Stelle
obligatory verpflichtend
Grants Zuschuss, Subvention
press the flash Hände schüttlen
recruits Neulinge
overhaul verbessern, ausbessern
business attire Geschäftsbekleidung
media coverage Medienbericht
brand equity Markenwert
approval Zustimmung
to fuel the sale den Verkauf anfeuern
supply chain Lieferkette
merger Zusammenschluss
accountability Verantwortlichkeit
turnover Umsatz
subsidiary Tochtergesellschaft
Advertising
Media literacy Medienkompetenz
enhance zu verbessern, erhöhen
vehicle Auto…
commercials TV-Werbung
classified ads Kleinanzeigen
Testimonials berühmte Personen als Werbeträger
went viral viral gehen
sprouted up aus dem nichts aufgetaucht
targetmarket Zielmarkt
potential customer zukünftige Kunden
advertising campaign Werbekampagne
brand awareness eine Marke zu erkennen
marketshare Marktanteil
· radio ads
· TV
· point of sale promotion
· sponsorshop of a event
· direct mail
· word of mouth propaganda
· billboards, hoardings
· viral marketing
· vehicle advertising
· newspaper advertising
· magazine advertising
· cinema
· banners
· cold calling
Ø linguistic features
Ø gender stereotypes
Ø appeal to emotions and feelings
Ø rational arguments
Ø humor, jingle
Ø
