Wenn eine konkrete Nummer angegeben wird, ist "Wortmarke" an sich überflüssig, dann genügt auch "Marke". Deshalb die Klammer um "non-figurative".

"word trademark" ???

"Wortmarke" ist nur zur Unterscheidung von "Logo", oder auch "Wort-Bild-Marke" gedacht.

@bluehat - life COULD have been so easy. I just didn't trust myself, but I should have "googled" before. Thank you - I've learned a bit.

@AJD - this has come up quite often, and there was even a discussion of the use of wordmark in legal contexts, but I can't find it in the archives.

BTW, Wort-Bildmarke: brandmark or signature.

It's more usually written as two words in my experience.

Perhaps this an AE-BE difference? I've been using Aline Wheeler's wonderful book Designing Brand Identity as a reference, and she tends to spell all these compounds as one word.

What do you do with moodboard, Anne? Mood board?

IŽd never heard "word mark" bevor.
I think the korrekt word is "trademark"

Hi Neko - trademark: Markenzeichen

yet 2 cts. by me - indeed the European Union trademark office uses "word mark" in 2 words (in the middle of page 1 of the form the link gets to).

Hi, Bluehat. It may be an AE/BE difference or maybe I'm just old-fashioned. It occurs to me that it might just be following the pattern of "trademark" which I'm certain used to be written as two words when I started my career. Both spellings are now used in the UK, though in _official_ texts it's still two words, e.g. "The Trade Marks Act 1994". The glossary of the US Patent & Trademark (sic;-)) Office still writes "word mark" as 2 words: http://www.uspto.gov/main/glossary/#w
but it's probably only a matter of time...
And if I knew what a moodboard / mood board was, I might be able to tell you what I'd do with it :-O Care to enlighten me?

A mood bard is an in-house design tool that translates market research data into a visual representation, providing an inspirational kick-start for creative teams.

Hi Anne - I just pulled this definition off the Net. I often work for a corporate design agency, and they usually create a mood board to give clients an initial visual impression of brand identity.

Yes, I also seem to remember trademark being spelled as two words.