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    English missing

    jenseits der Masse

    12­ Replies
    Subject

    jenseits der Masse

    Sources
    Das Besondere an XYZ ist die Herstellung von ABC jenseits der Masse.
    Comment
    Es geht darum, dass das Alleinstellungsmerkmal einer Firma auf dem Markt darin besteht, dass sie genau auf den Kunden zugeschnittene Leistungen anbietet anstatt vorgefertigte Konzepte verkauft. Darauf bezieht sich "jenseits der Masse".

    Ich finde einfach nichts, was hier gut passt. Beyond the masses klingt nicht so gut und trifft auch den Sinn nicht so ganz, da es eher sowas we "darüber hinaus" bedeutet. Kann ich apart verwenden? Oder gibt's noch was viel Besseres?

    HELP! :)
    AuthorNowhere boy18 Apr 11, 09:35
    Comment
    ... besides the mainstream ? . . .
    #1AuthorDaddy . . . (533448) 18 Apr 11, 09:37
    Comment
    Is this a slogan? What's the exact context? The standard term is 'customised', but do you need marketing hyperbole?
    #2Author John_2 (758048) 18 Apr 11, 09:37
    Comment
    Hmm ... beyond the mainstream?
    #3Author John_2 (758048) 18 Apr 11, 09:38
    Comment
    @ John_2: Yeah, it's for a marketing brochure. So something snappy would be nice ;-)
    Context: Company XYZ produces "whotsits" which are manufactured to exact customer specifications & measurements whereas other manufacturers offer only ready-made "whotsits", so the customer may not be able to buy a "whotsit" which fits his exact needs. I hope that made it somewhat clearer.
    #4AuthorNowhere boy18 Apr 11, 09:45
    Comment
    stand apart from the crowd
    sets itself apart from the crowd
    #5Authordecck (620946) 18 Apr 11, 10:19
    Comment
    Das hab ich bis jetzt. Wie klingt das für Native-Ohren?

    What sets XYZ apart as a manufacturer is the production of whotsits besides the mainstream.
    #6AuthorNowhere boy18 Apr 11, 10:59
    Comment
    Not so good, Nowhere boy :)

    What sets XYZ apart is OK, but

    'Besides the mainstream' sounds weird. 'Besides' means 'in addition to'.
    #7Author John_2 (758048) 18 Apr 11, 11:01
    Comment
    That's my problem :) I can't find anything that makes the last part of the sentence sound smooth and natural... and right of course. *sigh*
    #8AuthorNowhere boy18 Apr 11, 11:03
    Comment
    @ John_2: does your suggestion "beyond the mainstream" fit here?
    #9AuthorNowhere boy18 Apr 11, 11:04
    Comment
    So why not

    What sets XYZ apart as a manufacturer is the production of customised whotsits?

    'sets apart' covers the 'jenseits' bit.
    #10Author John_2 (758048) 18 Apr 11, 11:05
    Comment
    To be honest, I don't actually like this 'mainstream' in its multiplicity of variations ...
    #11Author John_2 (758048) 18 Apr 11, 11:06
    Comment
    Thank you so much, I completely missed your "customised" suggestion in #2! Oops... Thank you again!!! :)
    #12AuthorNowhere boy18 Apr 11, 11:07
     
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