any comment needed? ;-))

concerning cars:
"Where my love broke down, the AA were unobtainable."

Ghol: I think you're going to have to put on your creative thinking cap for this one and tailor it to the customer. Could you give us the actual heading that you have to translate?

Be careful when you fall in love - you could scrape your knee.
If you fall for xy, you might as well stay down.

Nur ein paar unausgegorene Vorschläge, vielleicht klappt etwas in diese Richtung?

Here are some more attempts for your translation:

Love is a moving experience -- except when it comes to a halt.
Where love goes...and stops.

feierabend: (BTW is that your first name or your surname?)
"Wo die Liebe hinfällt..." is the heading followed by "cars arouse feelings"
I am allowed to be creative, yes, and have scope to be innovative as long as the result is a clever pun. And there are enough quotes about love that could be adapted.
"...a car by any other name...": cars awaken feelings/arouse passions

maybe?

Ghol: it's neither my first nor last name. It's my mantra. (Pardon the automotive pun there, please).


I like your "a car by any other name". It moves me. :)))
All my dwindling creativity will allow me to come up with at this point in the day is "A man and his car: a moving love story".

An awful pun, I know....

Rachel: good one, though

Thanks all

rachel: there are far worde puns in international advertising.

I once suggested to Jaguar (unsuccessfully): "The legend growls"(C). I am still claiming copyright on that one! (C)

Ghol: what make car are you writing for?

The Power of Auto-Erotic Suggestion

Hein: 39 makes of car.

So far I am going with "Affaires de car: automobiles arouse passion".

http://wordreference.com/english/definition.a...

This requires somewhat of a knowledge of English, but it is no less obscure than some of the German puns I am dealing with.

... the way to a man's heart is through his car... <ouch> ;-)

hein mück
I used to translate the corporate ads for SCHOTT (an international special glass company) many moons ago and it was very difficult to persuade our German colleagues that in the GB headline were often based on puns and can be very amusing. I once "translated" a boring German headline for a laser beam delivery system with "Beam me up Schotty" only to be told that is was "zwar witzig" but that it didn't fit in with the serious image of the company. I still believe it was a loss to the advertising world...(!)

rachel: i totally agree with you, their loss!! i think you deserve a reward for it. the problem is that german business on the whole is serious business, not funny, and gives rise to foreigners (mistakenly) thinking that germans lack a sense of ha ha. it really is an image matter, not a problem. if german firms turn funny, their image in the buyers' eyes goes downhill (excuse deliberate pun).

but keep up the good work!