...brand reliability which is based on the extent to which the consumer believes that the brand accomplishes its value promise, and brand intentions, which is based on the extent to which the consumer believes that the brand would hold consumers' interests ahead of its self-interest when unexpected problems with the consumption of the product arise.

Hallo, ich suche eine angemessene Übersetzung für diese Begriffe. Vielleicht kennt sich jemand aus!