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    brand multiple

    [econ.][form.][Brit.]
    Sources
    ... multipliziert mit 'brand multiple'
    Comment
    Bitte Hilfe, danke!
    Authorelton14 Jul 08, 15:17
    Comment
    was wird denn da multipliziert?
    #1Author penguin (236245) 14 Jul 08, 15:18
    Comment
    Bitte mehr Kontext, danke! Ein halber Halbsatz hilft da nicht viel.
    #2Author wi-chan (390817) 14 Jul 08, 15:19
    Suggestionbrand multiple [finan.]
    Sources
    Methodology for calculating brand value: Intangible corporate earnings allocated to brand by each country, based on company, analyst and industry reports & revenue estimates multiplied by percentage of intangible earnings attributable to brand multiplied by the brand multiple, calculated based upon market valuations and brand growth potential… for highly technical information see the Brandz repor
    #3Authorelton14 Jul 08, 16:16
     
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