Ich habe den Eindruck, dass genau das Gegenteil gemeint ist: die Sucht nach immer neuen Erlebnissen.

http://trendwatching.com/trends/2007top5.htm


They deal with status, transparency and consumer power, the online revolution, more adventurous consumption, and a shift from consumption to participation. ...

könnte auch sein, dass der Konsum selbst als Erlebnis gesehen wird (bzw. werden soll).
"consumption as an experience" oder sowas.

Vielleicht

experience consumption?
experience-hungry consumption?
consumption as an experience?

Ich finde "experience-driven consumption" a bit misleading since you have the feeling thereby that consumption is informed by previous experiences rather than the fact that consumption is being viewed as an experience in itself.

hedonic consumption

eine weitere

A web search of 'Erlebniskonsum+consumption' produces some solid-looking academic references to this suggestion