These military forces should not engage in retail counternarcotics operations, such as destruction of poppy in the fields. This work should be left to Afghans, advised by appropriate police authorities. This is also an area where Europe — the target of most opium-based exports from Afghanistan — has a greater interest than the U.S. The Europeans should increase their support to the retail enterprise here.

Kontext: Analyse der polit. Situation in Afghanistan. Hier geht es speziell, darum härter gegen den Drogenanbau/handel vorzughen.

Ich verstehe "retail enterprise" im letzten Satz nicht. Was ist damit gemeint?

Vielen Dank für Eure Hilfe!