public relations noun [ U ] abbreviation PR
the activity of keeping good relationships between an organization and the general public:
Environmentalists attacked the company's ad as a public-relations gimmick.
public relations noun, plural in form but usually singular in construction, often attributive
: the business of inducing the public to have understanding for and goodwill toward a person, firm, or institution; also : the degree of understanding and goodwill achieved
1PR noun, often attributive
variants: or p.r.
: public relation
1also treated as singular The professional maintenance of a favourable public image by a company or other organization or a famous person.
‘public relations is often looked down on by the media’
1.1 The state of the relationship between a company or other organization or a famous person and the public.
‘companies justify the cost in terms of improved public relations’
2. Public relations.
‘we did a lot of PR and mounted a big advertising campaign’
1 [PLURAL] the relationship between an organization and the public
2 [UNCOUNTABLE] the activity of creating a good opinion among people about a person, product, company, or institution
1 public relations
public relations pl.n. Abbr. PR
1. (used with a sing. verb) The art or science of establishing and promoting a favorable relationship with the public.
2. (used with a pl. verb) The methods and activities employed to establish and promote a favorable relationship with the public.
3. (used with a sing. or pl. verb) The degree of success obtained in achieving a favorable relationship with the public.
Public relations first recorded 1913 (after an isolated use by Thomas Jefferson in 1807).
PR (n.) also p.r.; 1942, abbreviation of public relations