While I would instinctively call it the fruit and veg section in the supermarket, I have no problem with the 'produce section' being the place I find my bananas. I thought perhaps this was just the American influence on Australian English coming through, but then I found this gem on a UK site...
A man walked into the produce section of his local supermarket and asked to buy half a head of lettuce. The boy working in that department told him that they only sold whole heads of lettuce, but the man was insistent that the boy ask his manager about the matter.
Walking into the back room, the boy said to his manager, "Some wanker wants to buy a half a head of lettuce". As he finished his sentence, he turned to find the man standing right behind him, so he added, "And this gentleman kindly offered to buy the other half".
The manager approved the deal and the man went on his way.
Later the manager found the boy and said, "I was impressed with the way you got yourself out of that situation earlier. We like people who think on their feet here. Where are you from, son?".
"Essex, sir", the boy replied.
"Well, why did you leave Essex," the manager asked.
The boy answered, "Sir, there's nothing but whores and football players there".
"Really?", said the manager ruefully, "My wife's from Essex".
The boy instantly replied, "No shit, which team does she play for?".