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competitive pricing.
Competitive Pricing
As we noted in the Pricing Decisions Tutorial, how competitors price their products can influence the marketer’s pricing decision. Clearly when setting price it makes sense to look at the price of competitive offerings. For some, competitor’s price serves as an important reference point from which they set their price. In some industries, particularly those in which there are a few dominant competitors and many small companies, the top companies are in the position of holding price leadership roles where they are often the first in the industry to change price. Smaller companies must then assume a price follower role and react once the big companies adjust their price.
http://www.knowthis.com/tutorials/principles-...Establishing Competitive Prices
Pricing is a key to sales success. With that in mind, you need to continuously monitor the pricing of goods and/or services in your industry. It’s fairly simple to check the prices and fees of competitors in person or online. However, competitive pricing will also fall in line with what you provide.
Can you justify charging more for personalized attention? Can you provide adjunct services that your competitors can’t? Conversely, if you are the fast-food equivalent of your industry, can you offer the basics at a lower cost, with no frills or specialized services? By streamlining your operation, can you charge $.50 less per widget than your closest competitor?
http://www.allbusiness.com/marketing/market-r...Preisattraktivität kontra Preisaggressivität
[..] Der Verteidiger ist besser mit einer differenzierten Preisstrategie beraten, bei der wenige knapp kalkulierte Angebote mit höheren Aufschlägen auf nicht preissensitive Artikel ausgeglichen werden.
http://www.beratenundverkaufen.de/Preisattrak...
