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    An alternative to "thanks to" ?

    5­ Replies
    Topic

    An alternative to "thanks to" ?

    Comment
    Example:

    Product Benefits:

    Increased performance thanks to improved technology
    Easy to use thanks to state-of-the-art design

    Thanks to the excellent connectivity, this product is useful for ....


    Here, "thanks to" is used 3 times. Is "thanks to" a legitimate phrase in a product description? and what can I use instead to avoid repetition?

    thanks! (PS: "through" isn't really common English here is it?
    AuthorAnnaUK (806456) 31 Oct 16, 16:25
    Comment
    due to, owing to, because of

    just off the top of my head
    #1Author dude (253248) 31 Oct 16, 16:27
    Comment
    Does "increased performance due to computer-assisted technology"

    sound OK? Isn't "due to" negative?


    Or should I use

    increased performance through improved technology

    thanks

    #2AuthorAnnaUK (806456) 31 Oct 16, 16:33
    Comment
    that depends on your context; either one would work, IMO. But if the increased performance is "thanks to" xyz, then xyz is the cause for it. It's like saying, "Thanks to you I'm now broke." That, to me, is more like "because of you ..." than "through you."

    Edit: "Easy to use through state-of-the-art design" also sounds pretty odd.
    #3Author dude (253248) 31 Oct 16, 16:45
    Comment
    This is a variant of the question "How do you translate Vorsprung durch Technik?". If you are writing slogans, then try turning it around: "Technology means / gives you / equals / ensures competitive advantage", or similar, there will be other verbs that fit. Not that snappy, but better than "thanks to" or "through".
    #4Author isabelll (918354) 01 Nov 16, 12:25
    Comment
    Why not just "from"?

    Increased performance from improved technology.


    #5AuthorHappyWarrior (964133) 01 Nov 16, 12:29
     
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