Maybe you could play with the phrase "citizen of the world":
At home in Bavaria, but a citizen of the world...

At home in Bavaria. Home in the world.

I guess it would be too easy to take a look at Erdinger's English website and see that they use the slogan "The World's Most Popular Wheat Beer" where in German they use "In Bayern daheim. In der Welt zuhause.", would it?

;-)

...ist aber eher schwach; freier wär's wohl besser, z. B.:

A most cosmopolitan Bavarian

At home in Bavaria, globally urbane.

Jalapeno: Been there done that. Thing is I need the literal translation as our company states the DIFFERENCES between international slogans. Good though, but your idea isn't helpful at all. Sorry.

"zu Hause sein" might also mean "sich bestens auskennen" (Duden)!

at home in Bavaria, at ease in the world

just to add to the confusion - you could possibly also say from Bavaria, at home in the world

it's a b****

A true Bavarian who feels everywhere at home.
What a meaningless slogan - what a dreadful task you've got!

Jalapeno: Been there done that. Thing is I need the literal translation as our company states the DIFFERENCES between international slogans. Good though, but your idea isn't helpful at all. Sorry.

Ah, I thought it was too easy. Should have mentioned that in your initial query ... ;-)

@Benjo: I really don't think I could use "sich auskennen" with a beer, wouldn't you agree?

@Jalapeno: It'd be too easy to assume some people have some soft of brain, wouldn't it? ;-) Why would I ask here if it was easy enough to take a look on their website?

Or maybe something like "at home in Bavaria and welcome all over the world"?

*edit*

Buxton, you'd be amazed at what some people ask before using their brains...;-)

a resident of Bavaria / the Bavarian at home in the world

the world is my oyster springs to mind... but that would be suitable for Guinness

Domiciled in Bavaria, providing comfort arount the world.

Jusst another suggestion

at home in Bavaria, at home with the world

thanks to Benjo - I think that's what he meant.

#16 agree

Spinatwachtel: Kannst du Gedanken lesen oder wie willst du wissen was Benjo meint? ;-) Sich auskennen geht mit einem Bier nicht. Womit soll sich ein Bier auskennen?!

@Timo #15: Sorry that's way off the beaten track here. Thanks anyway.

Thank you all.

#18 florian... tut tut

@Florian: Ein bisschen mehr sprachliche Phantasie! "sich auskennen" ist die Dudendefinition, die zitiert wurde und hat nichts mit Benjos Gedanken zu tun.

Die Zweitbedeutung von "in einem Bereich zu Hause sein" (die daheim eben icht hat) kann man sicherlich auch anders definieren. spinatwachtel hat das aber ohnehin schon wunderbar ins Englische übertragen, daher ist es müßig, sich darüber den Kopf zu zerbrechen.

Noli, hast du sie noch alle? ;-)

#22 florian - bastian hat es wunderbar interpretiert, dass auch du es verstehst...

#23: Meine Güte, du bist vielleicht ein Spinner... wenn du nichts beizutragen halt dich einfach raus.

tsk

@Floran: Watch your language! Keine persönliche Beleidigungen. Hier wird sachlich diskutiert.

@19 ok, another try

Its home is in Bavaria, it's at home in the world.

...dupport spinatwachtel and bastian

Jetzt bleibt hier mal alle ganz ruhig. Die Frage wurde beantwortet und damit ist hier eigentlich Ende.

@Florian: Keine Beleidungen.
@Noli: Kryptische Beiträge helfen nicht weiter. Die muss man ja falsch verstehen.
@Bastian: Danke, aber anschnauzen (Fettschrift) hat's auch noch nie gebracht.

Alles ok jetzt?

do I have to say it? ... support of course

Born in Bavaria, welcome throughout the world. Very free, but if we are talking about a beer it might work.

Living in Bavaria. At home all over the world.

Buxton wird das zwar sicher nicht mehr sehen, aber da ich seine Antwort gerade erst gelesen habe:

It'd be too easy to assume some people have some soft of brain, wouldn't it? ;-) Why would I ask here if it was easy enough to take a look on their website?

You'd be surprised ...

Da kann ich der Pfefferschote nur nachträglich zustimmen

see #13... ;-)

Ups. Das hatte ich damals tatsächlich übersehen, dass du das noch damalser auch schon gesagt hattest.

at home in Bavaria, resident of the world

Was "noch damalser" intentional, and if so, can I keep it? :-)

Yes on both counts.

Here is what I've been playing with:

Pride of Bavaria, welcome worldwide
Pride of Bavaria, welcome the world over
Bavaria's pride, the World's favorite
Bavaria's pride, wherever enjoyed
etc.