Since the OP might refer to Nielsen ratings (television viewership), I'm going to guess that Umsatz refers to viewers who change the TV channel (switch or turn over to another channel); and Absatz refers to their switching the TV off altogether.

(As I said, it's a guess.)

Ergänzend : Umsatzanteil, Absatzanteil bzw. Umsatz-Anteil, Absatz-Anteil ... jeweils ein Wort, ggf. mit Bindestrich ...

Thanks for your response, HappyWarrior :) Actually the Nielsen data refer to analysis of sales figures for a brand of soft cheese.

Thanks, no me bre - they're written as two separate words in my source doc so I followed the doc's lead, but I did suspect that they should probably be joined up/hyphenated. Thanks for confirming.

purpletrowel:

Thanks for your politeness in elevating my "guess" into the more respectable-sounding "response."

In my defense, however, most of what's on TV is cheesy.

VJ = Vorjahr?

No problemo, HappyWarrior - guess or not, it was still a response :) And a very reasonable guess given my careless lack of context
@ eastworld - Vorjahr sounds feasible, but looking at the figures in that row (2, -4, -1, -8, 3, 1 etc) it doesn't seem likely

And I've just enlarged the text (it's annoyingly small) to make out the figures, and discovered that Zusatzabsatz and Basisabsatz are followed by 'TO', and not 'TD' as given in my original query. Does this make anything any clearer to anyone?

Oh well, if they can't spell, I hope at least they can count... (-;

It's all speculation, but VJ = Vorjahr could make sense as they say '% VJ'. Figures such as -8, +2 etc. might fit (positive and negative change in percent of last year's figures).

Umsatz and Absatz can mean the same, but as they make the distinction they probably distinguish Umsatz in currency (sales revenue), Absatz in pieces/weight/volume (sales volume). Anteil would probably mean that the figures given are percentages again, but then they would have to give the basis of their comparison somewhere. It's hard to know without seeing the actual figures.

More speculation:

Prop. D.-Abs. KG/WO = ?? Absatz in kg/Woche?
Distri Verk Num. = Distri könnte Distrikt (Bezirk) oder Distrubution heißen, Num. Verkauf gemessen an Stück (Zahl)
Distri Verk Gew. = dito, Verkauf in Gewicht
Promo Distri Verk Gew. = "Promo" sind Werbeaktionen (Sonderstände im Einzelhandel, Verkostungen usw.)

Somebody with greater affinity to the world of soft cheese marketing may be able to give you better advice during the day.

.. Zusatzabsatz and Basisabsatz are followed by 'TO', and not 'TD ...

In dem Fall nehme ich an, dass es "Total" heißen soll; also der Betrag gemeint ist, nicht der prozentuale Anteil.

Hinsichtlich "Umsatz" und "Absatz" unterstütze ich #8.

Thanks v much, sebastianW and Advohannes - very useful input. I've found some Nielsen info:
Prop. = proportionaler
num. and gew. = numerisch and gewichtet
Distri = distribution
Verk I assume is Verkehr, and can be omitted in this context
Promo = promotional
VJ - on the evidence I'm happy to go with 'previous year'
Still nothing for 'D.-Abs. KG/WO', although Abs. is surely Absatz, and kg/wk as speculated above seems reasonable
Nothing yet for Zusatzabsatz TO/Basisabsatz TO
Anyone able to confirm or add anything? Thanks all for your help