Was ist das denn auf deutsch?

Sounds like the items that are so cool in the ads and then the kids cry to their parents incessantly to buy them these things.
Can't think of any word in English, if that's what this means.

Ich kenne unter diesem Begriff die Süßigkeiten an der Kasse, Überraschungseier, Schokoriegel usw., die genau in Kindhöhe sind. In manchen Supermärkten gibt es ja auch extra süßwarenfreie Kassen für Eltern, die sind dann ohne 'Quengelware'.

Quengelware ind meines Wissens die Süßigkeiten an der Kasse. Müssen Mütter oder Väter mit Kindern anstehen, fangen die Kinder an zu quengeln, die Eltern gehen dann oft den Weg des geringeren Widerstands und kaufen das Duplo, das Überraschungs-Ei, den Mars-Riegel oder was anderes, was es da gibt.

Wie es zu übersetzen ist, weiß ich leider nicht.

Australian parents have had enough of candy in Supermarket checkout lanes

Posted Feb 3rd 2006 3:30PM by J.D. Griffioen
Filed under: Eating, Tantrums, Stores and shopping, Emotions

It's no secret that childhood obesity rates are up just about everywhere, but in the U.K. and now Australia, parents are taking the fight to supermarket chains who position candy and unhealthy treats at child-eye level in the checkout lines, a practice that is even more widespread in the United States. An Australian lobbying group has taken a survey to the industry indicating that more than 70 percent of Australian parents would consider changing the stores where they shopped if a rival supermarket offered candy-free checkout aisles.

"Pester power and tantrums are commonplace events at the checkout counter in every supermarket in the country," a representative of the lobbying group said. It totally makes sense why grocery stores do it. It's the most tense place in the store, you're fumbling with your money, trying to make sure everything gets from the cart to the conveyer belt, and trying to wrangle your kids. The stores know that if they can get your kid to assert some "pester power" and threaten a tantrum, you bet you're going to buy them a sweet to shut them the hell up. The group is calling for supermarkets to restock half of their checkouts with healthy foods or non-food items only, following a similar move by main supermarket chains in the United Kingdom.

I'm constantly reminded here how much German I don't know!
The only thing I can suggest would be "checkout line candy (aimed at children)".
Look at the link above. Maybe it will give you some ideas. "Pester power" seems to be similiar to the German, but this is a made up phrase, not a standard one. Selling candy by making use of pester power...how could that be good?

Genauso erklärungsbedürftig wie Quengelware, aber vielleicht gefällt's Dir.