I don't know about adverts because I rarely watch TV when I'm in the UK.
Package inserts/PILs, however ...
Standard EU phrasing:
"Read all of this leaflet carefully before you start taking/using this medicine.
Keep this leaflet. You may need to read it again.
If you have any further questions, ask your doctor or pharmacist.
This medicine has been prescribed for you. Do not pass it on to others. It may harm them, even if their symptoms are the same as yours."
If any of the side effects gets serious, or if you notice any side effects not listed in this leaflet, please tell your doctor or pharmacist"
Variations found on a quick look at
http://emc.medicines.org.uk/"Please read this leaflet carefully before you take this medicine.
If you are not sure about anything ask your pharmacist or doctor."
"This leaflet is designed to be read prior to taking your tablets. If you have any further questions after reading it, please ask your doctor or pharmacist. "
"This leaflet provides some important information about your medicine. Please read it carefully before you start taking X. If you have any further questions, or there is anything you don't understand, ask your doctor or pharmacist"